Rules in plain terms
Discount by make, model, mileage or days in stock, with start and end dates. Stack rules, take the first match, or give the shopper the best price.
Guardrails that protect margin
Never below invoice plus your margin, never above MSRP, and rounded to prices that end in 95 — whatever the rules produce.
- Floor: cost plus an amount or percent, or a share of MSRP
- Ceiling: MSRP, base price, or a fixed amount
- Rounding to the price endings you use
Manual prices when you need them
Pin a manager’s special or hide the price for one vehicle, with an end date so it never lingers. Paste a whole list from a spreadsheet. Every price comes with the step-by-step reason it was produced.
Fees and incentives, disclosed
Add dealer fees and manufacturer incentives once. Fees are built into the advertised price or disclosed on top; incentives every buyer gets come off the price, and conditional ones are listed. Every vehicle gets a plain-English disclosure your feeds and stickers can publish.