Completeness is a pricing issue

Market-based ratings compare your car with similar ones. If your feed drops the trim or the drivetrain, the comparison is against the wrong vehicles. The CarGurus template carries VIN, stock number, year, make, model, trim, mileage, colours, transmission, drivetrain, fuel type, body style, condition, description and photos.

Clean descriptions and photo lists

Strip HTML out of descriptions, cap their length, and pass the photo list in the format the channel expects — with output rules, not code.

Pricing you control

Apply your pricing policy — discounts by model or days in stock, aging markdowns, rounding to prices ending in 95 — and see the step-by-step reason for every price before it goes out.